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Responsible. Sustainable.

Our industry is advancing environmental sustainability at each stage of a traveler’s journey– and pursuing bold commitments to ensure a clean, sustainable future of travel.

Travel's Sustainability Imperative

90%

of travelers want sustainable travel options

65%

of travelers seek environmentally friendly transportation and lodging when traveling

76%

of executives want to increase sustainable corporate travel choices — even if it costs more

A Whole-of-Industry Approach

Meeting travel’s sustainability imperative requires the collective, comprehensive efforts of each part of our industry.

Achieving End-to-End Sustainability

Across every sector the travel industry is investing in new initiatives and transforming business practices, not just because our business depends on it – but because it is the right thing to do.

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Helping travelers make informed decisions

  • Explaining sustainable travel options
  • Third-party verification & metrics
  • Educating travelers on sustainable tourism

Reducing carbon emissions

  • Setting bold emissions goals
  • Investing in renewable energy technologies & SAF
  • Electrifying vehicle fleets & investing in EV charging infrastructure

Conserving resources & reducing waste

  • Reducing single-use plastic and food waste
  • Diverting waste from landfills
  • Implementing water & energy conservation measures

Protecting natural attractions & promoting regeneration

  • Preserving habitats & natural attractions
  • Partnering with environmental organizations
  • Funding sustainability research

Sourcing responsibly

  • Holding suppliers to rigorous standards
  • Offering sustainably sourced food options
  • Supporting suppliers as they adopt more sustainable practices

Travel industry is making bold strides for a more sustainable future while preserving the beauty of our planet for future generations.